Video Transcription for Bloggers

Content for Vidblogs

Video blogging is a popular way for bloggers to get their thoughts and ideas across to blog visitors. We all enjoy watching a movie. Search engines however don’t feel the same way about vidblogs as people – how do they find the information contained in the video.

One way to overcome this limitation is to include a transcription of the video in the vidblog post. This is precisely what I recently did for a client. The video below was transcribed ‘intelligent verbatim‘ in other words it was cleaned up; pauses for thoughts, filler expressions such as uh, um, kind of etc. edited out. The idea of intelligent verbatim transcription being to produce a readable result from the spoken word.

A Vidblog Transcription Example

The video below is used as an example of the effectiveness of video transcription for bloggers. The original post contained only a single line of text content ”

Transcription can assist marketing

Transcription can assist your marketing

There are many ways to market your business which are free of cost and simply require an investment of time.  If time is the one thing you don’t have then perhaps it’s time to try dictation!  You can record the content and send the audio to be transcribed.

Some examples of using a transcription service

Blog Posts

Blogs are a great marketing tool, and can drive a lot of traffic to your website. Keywords can be used, and you can link to the main pages of your site. This can improve your search engine results, and will help build your business presence.

Finding time to write a regular blog isn’t always easy.  Dictating your blog is quicker and easy.

Get a Transcription Service that offers to post and format the content and you have a ‘publicity event’ that could have been prepared while commuting between jobs. If the transcriber has a list of keywords (dictate those too, your post is optimised for search terms as well.

Articles

Write articles for article sites (e.g. Hub Pages), post comments on blogs relevant to your industry. These activities generate traffic to your blog, and help to establish you as an expert in your industry.

Given the information and some guidelines on where you want your content included, a comprehensive transcription service like Intelligent Verbatim can keep your online publicity campaign active.

Podcasts & Videos

Everyone these days seems to have a video or podcast on their website, however search engines cannot extract keywords or search terms from these ‘casts.

Having a transcript available ensures search engines can parse the information and find relevant topics to link to. People can print a the transcript, and (hopefully) keep it, helping them to remember your business.

Can you share any other ways you’ve utilised a transcription service to assist with your online marketing campaigns?